We charge based on a monthly unique visitors count, not impressions.
Even if you don't show popups - we still count and track actions on your store so you will always have the latest social proof data to show. Same applies when a single visitors views 100 notifications - it will still count as one visitor on your plan.
A unique monthly visitor is anyone who visits one of your website pages with our snippet in the last 30 days. A visitor may initiate several sessions and view multiple pages, but they will still only be counted as a single visitor as long as they didn’t delete browser cookies or used a different device or browser. You can see your monthly usage on the top of your Popify dashboard.