How does Popify calculate monthly unique visitors?

We charge based on a monthly unique visitors count, not impressions.

We keep track of actions on your store, even if popups are not shown, ensuring that you have the most recent social proof data available to showcase. This rule also applies when a single visitor views 100 notifications; it will still be counted as one visitor according to your plan.We monitor the actions on your store, even if popups are not shown, to ensure that you have access to the most up-to-date social proof data for showcasing. This rule also applies when a single visitor views 100 notifications; it will still be counted as one visitor according to your plan.

A unique monthly visitor is anyone who visits one of your website pages with our snippet in the last 30 days. A visitor may initiate several sessions and view multiple pages, but they will still only be counted as a single visitor as long as they didn’t delete browser cookies or used a different device or browser. You can see your monthly usage on the top of your Popify dashboard.